How to develop & tell effective innovation stories
6th December 2018
Speakers: Sally Clift, Corporate PR, Jaguar Landrover & James Hurley, Enterprise Editor, The Times
Being seen and heard as an innovation leader is a central reputation building strategy. Yet ‘innovative’ consistently appears in the list of Top 10 words journalists hate to to see in press releases. Join us for a breakfast discussion to learn how to develop & tell effective innovation stories from our experienced panel.
Contagious Culture: The power of the image
29th November 2018
Speakers: Rankin & Paperboyo
In this session, we will be exploring the power of the image in PR: how to produce best-in-class imagery to maximise your communications campaigns, with very special guests Rankin & Paperboyo.
The secrets of contagious storytelling
28th November 2018
Speakers: Richard Moriarty, Deputy News Editor, The Sun, Dr Mark Batey, Creativity & Innovation expert, Tony Husband, Award-winning cartoonist for Private Eye, The Spectator, and The Times.
Join us for our first Good Relations North event where we’ll be discussing the most captivating ways brands can break. create or tell stories. We’ll share ways to find “truths” that cut through fake news. We’ll be looking at modern story-telling and psychology of what makes a story stick as well as watching an award-winning Cartoonist at work.
The changing face of the property market
20th November 2018
Speaker: Isabelle Fraser, Property Editor of The Telegraph
At a time of uncertainty in the residential market Isabelle will discuss a number of topics including: what makes a good story for The Telegraph? Hot areas for growth in London, the luxury retirement marketing, supply and demand, mortgage rates and the impact of the overseas market on the housing market.
How will you become a leader in social media for 2019?
22nd November 2018
Speaker: Gord Ray, Head of Brand, Instagram
The fierce battle for share of voice and engagement online is only going to become harder in 2019. So what’s your strategy for developing the most impactful social media campaigns and staying one step ahead of your competitors? We”ll be providing the inside track on how to optimise your Instagram activities, look at best-in-class activities and a preview of upcoming features.
Speaking Up: How thought leaders succeed on stage
8th November 2018
Speakers – Matt McAllester, Pulitzer Prize-winning journalist & MD of Intelligence Squared, James Farmer, Head of Brand at CIM Chartered Institute of Marketing.
The Thought Leadership Project talks channels, scaling up, speaking up, and taking your thought leadership to the stage.
How to own the trends disrupting the property industry
18th October 2018
Speakers: Paul Norman, Editor of CoStar
We all know the trends disrupting the real estate industry right now, but how do you own and maximise them in order to enhance your business reputation and be a leading industry voice?
Key topics will include:
1. Macro economic & political overview: Rising interest rates and international lending
2. Future for retail: The key trends to focus on in order to thrive
3. Impact of technology: AI, automation and blockchain